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Bird — Application
for renting apartments

App store

The client is an iOS app for finding apartments for rent in Kyiv and London with artificial intelligence, used by 230,000 people.

Problem statement

The client came to us with a request to understand why people change their criteria (price, location, interior, etc.) when looking for an apartment and what affects it.

Main issues

Explore the phenomenon of flexible filters in apartment rentals, by budget, house, apartment or location.

Offer a solution so that people can find what they really need faster

Creation process

1

Discovery

Problem definition, creating research questions and a questionnaire, finding respondents, preparing the script for the interview, interview conducting

2

Define

Processing of received data, value canvas proposition, voting, prioritization

3

Develop

Making up solutions, hypothesis formation, wireframing

4

Deliver

Prototyping, usability testing

Research

1

In-depth
interviews

We have analyzed which data the manager is responsible for, and which data the editor is responsible for, and divided them into several logical blocks. Now the manager can easily find and change the necessary information

2

Value Proposition Canvas

We used the Value Proposition Canvas framework to distribute pains, joys, and tasks and generate solutions for them.

3

Prioritization

We placed all of our ideas into a table where each team member rated each idea based on its simplicity of implementation and usefulness to people. The ideas with the highest scores were chosen to form hypotheses.

Solutions & testing

1

Guide on how to check apartment & communicate with agent

Our solution, while watching the apartment a person opens the guide and goes by the checklist - what should be paid attention to before renting the apartment. That way people will be more confident in their choice.

2

Flexible filter

When searching for an apartment people often change their criteria, especially adjusting the price, raising it by 20-30% higher than the original request.

Our solution, while watching the apartment a person opens the guide and goes by the checklist - what should be paid attention to before renting the apartment. That way people will be more confident in their choice.

3

Nearby landmarks

For most people, it is important to find an apartment in an area with a developed infrastructure and when renting an apartment they want to understand what is close to it.

Thanks to this solution users will better understand what is nearby, as well as it will not involve other maps when searching and will make a faster decision about renting or looking for an apartment.

4

Search by keywords

When searching for an apartment people often change their criteria, especially adjusting the price, raising it by 20-30% higher than the original request.

Our solution, while watching the apartment a person opens the guide and goes by the checklist - what should be paid attention to before renting the apartment. That way people will be more confident in their choice.

Outcome

12
In-depth interviews
104
Ideas
4
Hypotheses